Earn the joke.
Fans can smell a rented logo. We only pitch ideas that a player would actually say out loud, and we test every concept with the roster before it goes to your legal team.
GLOBAL PARTNERSHIPS / 2026
Your brand.
Our pack.
Six rosters. Three continents. 218 million reasons a year to care. We build partnerships that live inside the culture — not stickers on a jersey.
THE AUDIENCE
A global pack, not an impression count.
Numbers below are 2026 rolling twelve-month figures across owned channels, broadcast and live events. Ask us for the full deck, including platform splits and first-party fan research.
218MAnnual content viewsAcross YouTube, TikTok, Twitch and Weibo
41.6MCommunity footprintOwned followers + newsletter + Discord
9.4%Average engagement3.1× the esports category benchmark
62%Outside North AmericaLargest markets: China, Brazil, Germany, Korea
CURRENT PARTNERS
The companies in the kennel.
Long relationships, not logo rentals. Our shortest active partnership is two years; our title partner has been with us since the garage.
CATEGORY EXCLUSIVITY IS NEGOTIATED PER TERRITORY. PARTNER MARKS SHOWN AS BRAND PLACEHOLDERS.
HOW WE WORK
Built with you, not around you.
Every partnership gets a dedicated brand lead inside the club, a shared measurement dashboard, and a seat in the content room. No agency layer, no black box.
From first look to checkout.
Arena inventory, broadcast integrations, original series, creator briefs, retail capsules and performance media — planned as one system, measured on one dashboard.
Three-year thinking.
The best activations compound. We build annual arcs with our partners, not one-off stunts — and we will tell you when an idea is not worth your budget.
PARTNERSHIP TIERS
Pick your weight class.
Indicative annual commitments in USD. Every package is built from a blank sheet after the first call — these are starting points, not menus.
Community
From $180KPER YEAR / 12-MONTH MINIMUM
- Digital & social integration across one division
- Two co-branded content pieces per quarter
- Kennel community activation & newsletter feature
- Quarterly performance readout
Official
From $750KPER YEAR / 24-MONTH MINIMUM
- Category exclusivity in agreed territories
- Jersey & training kit placement across all six teams
- Arena LED, broadcast billboard & talent appearances
- Co-created capsule or limited product drop
- Dedicated brand lead & monthly measurement
Title
By conversationMULTI-YEAR / CATEGORY-EXCLUSIVE
- Naming rights across the club and all six divisions
- Co-owned original IP, documentary & annual tentpole
- Facility naming, academy & grassroots programs
- Board-level strategy seat & first-look rights
ALL FIGURES INDICATIVE AND SUBJECT TO SCOPE, TERRITORY AND AVAILABILITY. TAXES EXCLUDED.
SELECTED WORK
Ideas that left a mark.
Three recent activations, chosen because they moved a number we both cared about — not because they looked good in a deck.
The 1% Lab.
A permanent performance lab inside the Doghouse, co-built with HELIX. Nine original films, 31M views, and a measurable 12% lift in sleep-compliance across all rosters.
Read the case
HUNT/11 capsule.
An eight-piece co-designed capsule that sold through 4,200 units in eleven days. VANTAGE measured a 27% new-customer rate; we measured the fastest sell-out in club history.
See the collection
The 3AM Club.
Six simultaneous watch parties across LA, Berlin, Seoul and São Paulo for a grand final that started at 3AM local time. 18,000 attendees, 9.1M livestream minutes, one very tired social team.
Read the case
LET'S BUILD SOMETHING
Tell us what you're trying to win.
A 30-minute call, no deck required. We will tell you honestly whether we are the right partner, and which of our properties actually fit your objective.